By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
An inbound lead fills in your form while your team is heads-down on client work. Someone replies two days later.
You send a proposal, follow up once, then client work takes over again. The proposal goes quiet. Not "no", just quiet.
At month-end, someone spends a day pulling numbers into slides for every client. Those are hours you can't bill.
Inbound leads that wait
New-business inquiries wait behind client work.
Proposals with one follow-up
Proposals often go cold without steady follow-up.
Hand-built client reporting
Reporting eats hours that should be billable.
Onboarding chases
Access requests, kickoff forms and assets chased one email at a time.