By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
Your account managers pull numbers from the ad platforms, analytics and the CRM, paste them into slides, and write the same commentary every month.
Meanwhile, the inbound lead from Tuesday is still waiting for a reply, and last month's proposal had one follow-up before client work took over.
You sell growth to clients. Your own pipeline and reporting run on whoever has time.
Inbound leads waiting behind client work
The prospect who asked on Tuesday hears back on Thursday.
Proposals with one follow-up
Without steady follow-up, many proposals go quiet.
Monthly reporting by hand
Hours of copy-paste per client that nobody can bill.
Onboarding chases
Ad-account access, pixels, brand assets and kickoff forms, chased one email at a time.