By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
A business owner wants a new website. They send the same brief to four studios on Monday morning.
The studio that replies first, with smart questions, gets the discovery call. You were in a client review and replied on Wednesday.
Then there's the project you did win, stalled for three weeks waiting on the client's content and approvals.
Project inquiries that wait
Prospects often contact several studios. The first good reply has the edge.
Quotes sent once
Quotes go quiet without a follow-up.
Chasing content and approvals
Projects stall waiting on copy, images and sign-offs.
Milestone invoicing
Invoices that go out late, and overdue ones nobody chases.