By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
Your team is deep in a client launch. A prospective client fills in your contact form. Nobody sees it until Friday.
Then there's month-end: someone builds coverage reports by hand, clipping by clipping, for every client.
Media relationships need people. The admin around them doesn't.
New-business inquiries during busy weeks
Inquiries wait when the whole team is on a launch.
Proposals with one follow-up
Proposals often go quiet without steady follow-up.
Coverage reports by hand
Hours of compiling that nobody can bill.
Client onboarding and approvals
Briefs, messaging approvals and spokesperson availability, chased by email.