By the numbers · industry data, not our results
48%
of law firms couldn't be reached by phone at all in a secret-shopper test of 500 firms, even counting callbacks.
Industry data: Clio Legal Trends Report, 2024
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
A prospective client fills in your website form at 4:50pm. Everyone is in meetings or with clients. Someone replies the next morning.
By then, they've already spoken to the firm that answered first.
And the proposals and engagement letters you did send? Many get one email, then go quiet. Not "no", just quiet.
Inquiries that wait hours
Inquiries that wait a few hours often go to whichever firm answered first.
After-hours calls and forms
People look for professional help in the evening, when nobody is there to reply.
Intake by hand
Basic details get collected over several calls and emails, then re-typed.
Proposals that go quiet
Proposals and engagement letters often go unsigned without a follow-up.