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Logistics, Retail & E-commerce › Wholesale & Distribution · Not Wholesale & Distribution? See all Logistics, Retail & E-commerce pages

For owner-led wholesalers and distributors · 5–200 staff

Orders and quote requests handled the same day.

Quote requests and "is this in stock?" questions acknowledged and routed automatically. Emailed POs read and entered without re-typing, with a person checking. Accounts that went quiet get a reorder nudge. Overdue invoices get chased.

  • Free AI audit
  • One-page report
  • Fixed price, agreed up front
  • You own everything

Where leads leak

The PO arrived as a PDF. Someone typed it in. Again.

By the numbers · industry data, not our results

23%

of 2,241 US companies audited never responded to a web inquiry at all.

Industry data: Harvard Business Review, 2011

A buyer emails a purchase order as a PDF. Someone opens it and types every line into your ERP.

Another buyer asks whether an item is in stock and gets an answer tomorrow, after they've ordered it elsewhere.

And the account that used to order every month hasn't ordered since spring. Nobody noticed.

Quote requests and stock questions

Answers that take a day lose orders that take a minute.

Emailed POs re-typed

Every line typed by hand, with mistakes to fix later.

Accounts that go quiet

Lapsed customers nobody follows up with.

Overdue invoices

AR chased when someone has time.

Rough estimate

What could this be costing you?

By the numbers · industry data, not our results

~7×

as likely to qualify a web lead when the firm tried to contact it within an hour, compared with trying even an hour later.

Industry data: Harvard Business Review, 2011

Put in your own numbers to see your own rough estimate. Nothing is filled in for you, and nothing here is data about your business or your industry.

Your estimated work at risk per monthEnter your three numbers to see your estimate.

Your estimate, based on the numbers you enter. Not a quote or a promise. It's the value of work that may be slipping away, not a price for our services. The free AI audit replaces it with your real numbers.

The Free AI Audit

How it works

This is the form, inbox and proposal version of the audit: how fast new inquiries get a first reply, what happens out of hours, and how quotes and proposals are followed up. It uses your numbers, not industry guesses.

  1. A short intro call

    30 minutes, free, booked below. Tell Nicolas how new inquiries, follow-up and proposals work today. If it's not a fit, he'll tell you on the call.

  2. Nicolas reviews it

    He works from your numbers and, only if you agree, one or two test inquiries at times you choose. We never test your business without telling you first.

  3. A short one-page report

    Nicolas gives you a date for it on the call. It covers where your leads leak, a rough monthly cost (clearly labeled as an estimate), and the 1–3 fixes we'd make first, ranked by payback. It's yours to keep, whether or not we ever work together.

What the audit looks at for wholesalers and distributors

  • How fast quote requests and stock questions get a reply
  • How many POs arrive by email or PDF and get re-typed, and how long that takes
  • How order confirmations go out
  • Whether lapsed accounts get any follow-up
  • How overdue invoices are chased
  • What happens to calls when the inside sales team is busy

What we don't do: call your business pretending to be a customer without telling you, share your numbers, or use them for anything else.

After the audit

What we fix

By the numbers · industry data, not our results

100×

lower odds of reaching a web lead by phone when it was called at 30 minutes instead of within 5 minutes.

Industry data: Lead Response Management Study (MIT / InsideSales.com), 2007

If the audit finds something worth fixing, you get a fixed-price plan in writing. There's no public price list, because every business runs different tools and has different leaks. You'll know the cost before any work starts.

Ava, 24/7 AI receptionist

Answers calls when inside sales is busy, takes order and quote details, and routes them to the right rep.

Missed-call text-back

A missed call gets a text from your number automatically.

Lead follow-up

Quote requests acknowledged and routed automatically. Lapsed accounts get a reorder nudge in your voice.

Office automation

Emailed POs read and drafted into your ERP for a person to check, order confirmations, overdue-invoice chasing and a weekly report.

Hear Ava for yourself

Talk to Ava on our live demo, like one of your customers would. The demo is set up as an HVAC company; yours would know your business, hours and rules. Demo bookings are pretend.

Open the live Ava demo

  • First system live fast, with the timeline agreed in writing before we start
  • You own everything: setup, scripts, data, logins
  • Fixed-price plan after the audit
  • No lock-in
  • A person stays in charge of anything touching money or customers

Second free option

Free Website & ChatGPT Visibility Audit

By the numbers · industry data, not our results

47%

of mobile searchers say they're more likely to look at other brands if a business has no phone number in its search results.

Industry data: Google / Ipsos, The Role of Click to Call, 2013

Not phone-heavy, or want to start smaller? We check your public website: your Google PageSpeed scores, whether calling or booking is obvious on a phone, your basic search setup, and whether ChatGPT and other answer engines recommend you or a competitor for searches like "wholesale supplier for your product near me". It's free: you get a short one-page report, and Nicolas gives you a date for it on the call. Nothing to install, and we only look at what's public.

AI answers change from one run to the next, so the report is a dated snapshot, not a ranking.

Book a call and ask for the free Visibility Audit

Proof, honestly

We're new. Here's how we earn your trust.

We don't have case studies to show you yet, and we won't make any up. Instead: the audit is free and you keep the report; you can hear the system working before you spend a dollar; and if it's not a fit, we'll say so.

Who you'll talk to

Nicolas Sposato, CEO of Executive Automation. He runs the intro call, reviews your audit himself and sends you the report.

Is this for you?

Good fit

  • Owner-led wholesaler or distributor with 5–200 staff
  • Orders and quote requests arrive by email and phone
  • POs get re-typed
  • Accounts sometimes go quiet unnoticed

Probably not a fit

  • Operations where every order comes through EDI
  • Large distributors with an in-house integrations team
  • You want a cheap monthly app to configure yourself

FAQ

Straight answers

Questions from wholesalers and distributors

Can it read our customers' PO formats?

Many, and that's exactly what the audit checks. We'll show you which formats can be automated reliably and which still need a person.

What if it gets an order line wrong?

Orders are drafted for a person to check before they're confirmed. Anything touching money stays with a person.

Can it answer stock questions?

Where your ERP or inventory system allows it. We'll confirm what it can share before promising anything.

Will it answer customers with wrong information?

It only answers with what you approve and what your systems actually show. Anything it isn't sure about goes to a person, and a person stays in charge of refunds and anything touching money.

Common objections

How much does it cost?

There's no public price list, because every business runs different tools and has different leaks. The audit is free. If you want help afterwards, you get a fixed price in writing before any work starts: no day rates and no surprise invoices.

What exactly is in the free AI audit?

A one-page report: where your leads leak, a rough monthly cost estimate (clearly labeled as an estimate and built only from your numbers), and the 1–3 fixes we'd make first, ranked by payback. It's yours to keep.

Is the audit really free? What's the catch?

No catch. It's how we find out whether we can help. You keep the report either way, and if there's nothing worth fixing, we'll tell you. You can also start with the free Website & ChatGPT Visibility Audit.

How long does the report take?

It's a short one-page report, and Nicolas gives you a date for it on the call. There's no fixed turnaround, because it depends on what the audit needs to look at.

We already have a receptionist, an answering service or someone on it.

Good. The audit is still a useful check: it shows what happens to the calls and inquiries that slip past (lunch, after hours, two lines ringing at once, the busy weeks). If everything's covered, you'll have that in writing, and we'll tell you there's nothing to fix.

AI sounds robotic. My customers won't like it.

That's the right worry. Listen to the demo and judge for yourself. If Ava isn't good enough for your customers, we shouldn't build it. She can hand off to a person whenever you want.

Will customers know they're talking to AI?

You decide how Ava introduces herself, but we don't recommend pretending she's a person.

Does it work with my software?

We build inside the tools you already use. Tell us what you run (your ERP or accounting system (for example QuickBooks, NetSuite or Acumatica)) on the intro call, and we'll confirm exactly how we'd connect to it before you commit to anything.

Do I need a new phone number?

No. Ava and missed-call text-back run on your existing number.

How fast is the first system live?

Fast. We start with one system and build it inside your existing tools, and the timeline is agreed in writing before we start.

Is there a contract? What if I want out?

Builds are a fixed scope at a fixed price, usually a deposit up front and the balance on delivery. Ongoing support is optional, billed monthly, and can be canceled any month. Before work starts, you get a full refund. You own the setup, scripts, data and logins, so nothing is held hostage. See our refund policy.

Is my data safe?

Systems are built inside your own tools and accounts. Your data stays yours, it's never used to train anyone else's software, and a person stays in charge of anything touching money or customers. We'll map exactly what each piece touches on the intro call.

We tried automation before and it didn't work.

That's common, often because it was a big project that never shipped, or nobody owned it after launch. We start small: fixed scope up front, one system first, built in your tools, with a person in charge. Tell us what broke last time, and we'll tell you honestly whether we'd hit the same wall.

We're too small, or too busy, for this.

Could be, and we'll tell you if so. The audit sometimes finds nothing worth fixing. But small teams often lose the most per missed inquiry, because the owner is the one on the job. The call is 30 minutes, and you can book a slot a few weeks out.

Who will I talk to?

Nicolas Sposato, CEO of Executive Automation. He runs the intro call, reviews your audit himself and sends the report.

Do you have case studies?

Not yet. We're new, and we'd rather show you a live demo and a free AI audit than invent numbers.

Book the free AI audit

Find out how many hours and orders your inbox costs.

Pick a time for the short intro call. After it, Nicolas reviews your answers and sends a short one-page AI audit report. He'll give you a date on the call. Free, useful even if we never work together, and if there's nothing to fix, we'll tell you.

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Get my free AI audit