By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
A buyer emails a purchase order as a PDF. Someone opens it and types every line into your ERP.
Another buyer asks whether an item is in stock and gets an answer tomorrow, after they've ordered it elsewhere.
And the account that used to order every month hasn't ordered since spring. Nobody noticed.
Quote requests and stock questions
Answers that take a day lose orders that take a minute.
Emailed POs re-typed
Every line typed by hand, with mistakes to fix later.
Accounts that go quiet
Lapsed customers nobody follows up with.
Overdue invoices
AR chased when someone has time.