By the numbers · industry data, not our results
23%
of 2,241 US companies audited never responded to a web inquiry at all.
Industry data: Harvard Business Review, 2011
A customer emails to change a size before it ships. Nobody sees it until Monday. It shipped Saturday. Now it's a return.
In the same inbox, a boutique asking about wholesale terms is buried under order-status questions.
And someone on the team spends hours moving order data between the store, the 3PL and the accounting software.
"Where's my order?" emails
The most common question, answered by hand, often days later.
Order changes caught too late
Changes that could have been made become returns.
Wholesale and B2B inquiries
High-value inquiries buried in the support inbox.
Re-typing between tools
Orders, refunds and payouts moved by hand between systems.