Hail rolls through on a Tuesday. By Wednesday, every homeowner in the area is looking for an inspection, and your phone, inbox and website form are all full.
You and your crews are on roofs. Calls go to voicemail, inspection requests wait, and the estimates you do send go out once.
The homeowner signs with whoever got back to them first and kept following up. That's not about who does better work.
Storm-week surges
When everyone calls at once, a small office can't answer them all, and voicemail fills up.
Calls while you're on a roof
Owner-operators often can't pick up mid-job. Daytime calls slip just like after-hours ones.
Inspection requests that wait
"Free inspection" forms that promise to get back to you, a day or two later.
Estimates sent once
A roof is a big decision. Without follow-up, estimates go quiet, or go to the roofer who kept in touch.